You may have heard that MARTA's 190 million dollar Breeze card system decided to flip-out yesterday. Yeah, I hate the whole Breeze card system and I hate using the same gates for entrance and exit. Come July you will need to tap your Breeze card to exit a station, MARTA claims this is to better track ridership, to quote the Mighty Thor, I say nay. I believe that tap in/tap out is the first step to variable fare pricing. Right now you can ride from the Airport to Dunwoody for the same cost as a trip from Five Points to Arts Center. With tap in/tap out the gates could be programed to charge more for longer rides. In a city that needs to do everything in its power to increase transit usage this would be a monumentally stupid idea.
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